Thank you for your interest in advertising on Runblogger.com! Runblogger is one of the premier on-line resources for independent and honest reviews of running shoes and gear, and is widely respected as a resource for information on the science of running.
Posts on Runblogger score highly in search rankings for keywords relating to running shoes and gear (usually first page Google result), and thus your advertisements will reach a very targeted, niche audience consisting of serious runners and those new to the sport who are looking for information and gear.
Blog Statistics and Popular Content Overview
Below is a rundown of blog statistics from July 31-August 30 2012 to give you an idea of traffic and audience reach (click on the image below to view a Google Analytics screen capture supporting this data):
Unique Visitors: 97,141
Pageviews: 237,019
% New Visits: 60.26%
Below is a graph show weekly traffic growth since the inception of Runblogger.com in March 2009 (click to enlarge):
And below are traffic stats for my top 15 posts from Jan-Aug 2012 to give an idea of popular content (click to enlarge):
If you have any additional questions about blog statistics, feel free to contact me.
Advertising Information
Runblogger.com accepts advertising inquiries from relevant partners in the running and outdoor sports sectors. Current advertising opportunities include:
A Note on Review Posts:
Please note that I do not accept payment from product manufacturers for reviews or posts. I also do not accept unsolicited guest posts. I do occasionally run manufacturer-sponsored product giveaways to readers in conjunction with review posts, and I occasionally run posts sponsored by third party retailers (never by product manufacturers).
I have earned credibility by being completely honest in my reviews, and refuse to compromise the integrity of my reviews by accepting monetary payment in conjunction with them. I am happy to entertain offers to review products, but be aware that my review will be honest and thorough – if I like a product, I will say so, if I don’t, I will say so as well. This approach has been very successful for me and is appreciated by my readers.
Also be aware that I am very selective about what I will review – I turn down far more review offers than I accept. I am more likely to review products that I would buy myself and that can integrate easily into my daily living and training. Given that Runblogger is a one-man show (though I do occasionally have friends review products for me), my time is limited to try products and write about them – don’t be offended if I turn down your offer for this reason. If you have a product you would like me to consider for a review, feel free to contact me.
Banner ads:
I serve banner ads both directly and through third parties (e.g., Flotrack and Blogads). I am selective about ads posted on Runblogger and prefer products targeted at runners or outdoors sports enthusiasts – those match my blog content and reader demographics best. I have the ability to accept or reject ads purchased through Blogads – if I reject your ad request, there is no cost to you.
I am working with Flotrack to manage creative campaigns and multiple ad buys – contact Pat Hitchins at Flotrack if you interested in something more than the direct ad opportunities listed below.
Direct ad buys are available via Blogads. Ad locations are depicted in the image below, pricing links are provided following the image:
#1. Premium ads (160x600, 160x200, or 160x100) are available above-the-fold in my upper-left sidebar. Click here to view rates.
#2. Various ad unit sizes (160x600, 160x200, or 160x100) are available below-the-fold in my left sidebar. Click here to view rates.
#3. 125 x 125px ads are available near the middle of my right sidebar. Click here to view rates.
#4. 300 x 250px square ads are available below-the-fold in my right sidebar. Click here to view rates.
If you have any questions about advertising on Runblogger, please contact me (Pete Larson).
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